Hotel Paradox

Hotel Paradox


Modernism and nature form a dramatic alliance in the design and concept of the new Hotel Paradox in Santa Cruz.

San Francisco interior designer David Oldroyd, a principal with ODADA (Orlando Diaz-Azcuy Design Associates) gives the hotel décor a brilliant new spin.

Come with me for a private visit. And read on. At the end of the story are comprehensive design sources of David’s paints, resources, artists, materials, catalogs he used, and other useful, practical and inspiring information.

Santa Cruz, California, admired for its year-round surfer culture and creative academic population, has always been a beloved beach town. But it’s also in the heart of historic redwood country, with the Pacific Ocean framed by noble stands of ancient redwood forest.

The new Hotel Paradox in Santa Cruz cleverly and superbly highlights and identifies both the laid-back surfer ethos and the grandeur of handsome sequoias.

In its airy, light-filled architecture and the artful new décor David Oldroyd has accomplished a clear identity for the new property, as well as practical and functional interiors, all with certain budget restrictions.

The hotel is located a five-minute stroll from the Santa Cruz Boardwalk, and the rollercoaster and dizzying rides are visible from top-floor accommodations.

Oldroyd, acclaimed for the rigorous simplicity and elegance of his work (always with a dash of wit and surprise), embraced the strict geometry of the architecture. He worked closely with his associate, Lawton Eng on the hotel project.

The decision was made to juxtapose the pure lines of the buildings with the raw beauty of redwood trees and weathered wood. Thus Hotel Paradox.

The hotel, gleaming with fresh white paint, looks new but in fact it’s a deft and artful renovation and remodel of a sixties property.

The first sign of Oldroyd’s bold nature-meets-modernism concept is dramatically visible to an arriving guest at reception.

The front desk is a large-scale twenty-five-foot long reclaimed naturally weathered eucalyptus tree. Smooth and silken to the touch, the tree looms as a powerful presence and a welcome totem.

"I found the tree on the outdoor lot of Evan Shiveley, a Northern California tree specialist who repurposes extraordinary fallen trees he collects all over the state," noted Oldroyd.

Shively’s a noted chef and an artist, really, and a favorite of leading designers and architects. The eucalyptus trunk was left in its natural state. Workstations and electronics are concealed artfully without altering the tree.